Have you ever heard the term “lumpy mail”?
Lumpy mail is what smart marketers know gets letters delivered and opened. There are really only a few things that work, key chains is one of them.
Key chains are small enough to fit in a standard letter, lumpy enough to let someone feel there is something in there (creating curiosity), and they can make noise, creating even more curiosity.
Giving something away also creates a feeling of reciprocity, just ask the Hare Krishna’s who raised hundreds of millions of dollars handing out flowers in airports.
It Only Takes a Second To Get a Free Quote…