Whether a business is just starting or it is remodeling, it is important to have a powerful logo. A logo acts as the “face” of a business, it lets clients, customers, and potential customers know what the business is about and what it can do for them before any additional information is given. In order to do this, the logo should have these five characteristics.
First, a logo should be simple. Think of the most widely known logos you can. Are they intricate and elaborate? Probably not. They are probably simple enough to make a neon sign that’s visible, and recognizable, from a few blocks away. Simplicity is the first calling card of an effective logo.
Your logo should also be unique to your brand. Think of ideals you want your business to carry. Do you want the hallmarks of your restaurant to be freshness and cleanliness? Integrate those characteristics into your design. Do you want your gym to be for all ages? Work it into your logo. Make sure to keep in mind that your business’s product does not have to be represented in the finished logo. Along with being unique, your logo should be memorable. Try looking at comparable businesses and seeing what you don’t like and what is too common. Keep these aspects in mind as your build your business’s logo.
The previous three characteristics build to make the fourth; creating a timeless logo. Having a logo that stands the test of time is difficult, but not impossible. Aside from being simple and unique. The design can’t so trendy that it will soon look dated. Logos of long lasting companies, such as soft drinks, do change over time, but only slightly. Imagine your logo ten, twenty, even fifty years from now. What can you see changing?
Your business’s logo also should be versatile. Will it look good in black and white? On fabric? On a sign? Will it still be legible on a business card? If the answer to any of these questions is no, then you need to revise your logo. A logo is useless if it isn’t being seen, and any item you produce should be able to carry your logo.
Last but definitely not least, make sure your logo will not offend, is appropriate, and cannot be misconstrued in any major way. Even the most well-intentioned logos can become the butt of internet jokes if you aren’t careful. Always make sure to have several pairs of eyes review any logos before they go to the presses.
If you keep these traits in mind, you will find yourself with a logo that works for you, not against you. If you need any help designing your logo, or need any t-shirts, posters, hats, mugs, or promotional items made up, make sure to contact the talented staff at ABR Print